1/72/73/74/75/76/77/7Cafaberry coffee bars
Branding and creative strategy
— commercial
Website InstagramCafaberry makes coffee chocolate bars from the entire coffee cherry – bean and husk – repurposing what is usually discarded. This approach reduces waste, creates extra value for farmers, and delivers a convenient product without losing flavour. As part of the core team, I worked with the founders and Anže Petelinšek on the brand strategy and communication: website, social media, interviews, pitch decks, and photoshoots.